The markets in North Africa and especially in Algeria are very attractive to European companies. Food, electronic devices, automobiles and renewable energies made in Europe are very popular in the countries of the Mediterranean area. A strong distribution along with strong marketing can open the markets for new products and brands. However, there are a few important rules that need to be followed.
We advise on an optimised distribution and a good personalised marketing of your products in the Maghreb and the Middle East. Therefore we design tailored sales strategies and create the right networks. We inform you on the characteristics of sales in Muslim countries and accompany you in negotiations with e.g. franchisees and partners.
We take care of the public relations of your brand, give it personlised and adequate norms for the countries' requirements and markets' needs.
Investing in Algeria
Should you plan to invest in Algeria, the Agence Nationale de Developpement de l’Investissement (ANDI), the Agence Nationale de Soutien à l’Emploi des Jeunes (ANSEJ) and, for bigger budgets, the Conseil National d’Investissement (CNI), will provide you help on public funds, tax advantages and implementation of budgets.